Qdoba Franchising

No Secret Handshake, But a Pretty Exclusive Club Regardless

Qdoba Mexican Grill is the franchise chosen by some of the world's toughest critics: successful restaurant franchisees.

Throughout our 14-year history, with more than 400 units opening in the last seven years, we have focused on building brand equity and creating a solid unit- level economic model. By focusing our franchise growth through an elite group of multi-unit/ multi-brand operators, we have built a rock solid foundation our franchises continue to build upon.

We've attracted successful multi-unit franchisees from such brands as Buffalo Wild Wings, Sonic, Wendys, Burger King, TGI Friday's, Popeye's, McDonald's, as well as a former president of KFC and a former CEO of Church's and Rally's. Clearly, they know a winning system when they see:

  • “We've been with Qdoba since the beginning and are even more enthusiastic about the concept today than we were when
    we signed on.”
  • “I was immediately impressed by the dedication and commitment of the senior management.”
  • “I can say this Franchisor is fully committed to not only the growth of the brand but also the health of its Franchisees.”
  • “Qdoba has exceeded our expectations on the operational support, systems, personnel, and their pursuit of excellence throughout the system.”
  • “As a long-time Franchisee of Qdoba, I couldn't be happier with the quality of product we serve, the brand equity we have built and the overall unit economics of the concept.”
  • “As a franchisee, it is reassuring to see Qdoba continue to open and operate corporate- owned stores, as well as to attract new, high quality franchisees.”
  • “We are very excited to be a part of the Qdoba family and look forward to continuing to grow with the brand.”
  • BUILD Qdoba will build more company-owned restaurants in 2009 than any other year in our history
  • PERFORM Compelling unit economics
  • GROW Qdoba continues to be named one of the fastest growing chains in the US.
  • SIZE The largest franchised fast-casual Mexican restaurant company
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